In-flight entertainment systems (IFE) have been part of the aviation industry since 1924 when the first silent movie was presented during a commercial flight. As time developed, technological advances allowed electronic peripherals such as earphones, video game controllers, and touch screens to be implemented during flights. Sure, the technology has improved throughout the years, but many of the current IFE systems used today feel as primitive as those first designed decades ago. By using UX and UI principles, designers can find ways of integrating complex information platforms such as IFE systems into user friendly complete experiences that will make each passenger’s journey unique. It is
essential to understand the role that different devices can play during a flight. For instance, a big screen is
great for seat back viewing, but a smart-phone may be better for accessing to more individual or personal content. Moreover, the integration of the user’s personal content and preferences becomes paramount in a generation of cloud-based streaming content. In this case study, I suggest some features that will make you stop gazing out the plane window.